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Southerland Real Estate Home Selling System

Southerland Real Estate’s innovative Home Selling System was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get the word out to as many prospective buyers as possible.  The benefits are a quicker sale at a higher price.

The highlights of our 5-step Home Selling System are outlined below.  We consider our program a competitive advantage, so to get the details please call us at (757) 288-8680 or complete our home marketing consultation request form.

1. Preparing

In order to get top dollar for your home you have to make your home look its best.  Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment.  Before your home goes on the market, we offer home staging to make every room in your home look its best.

2. Pricing

The most important step in selling your home is pricing it correctly.  It’s a well known fact that overpriced homes take longer to sell and usually sell for a lower price.  Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations.  Our agents are trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home.  Request a detailed market analysis of your home.

3. Marketing

The Southerland Real Estate Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail and print campaigns that feature our listings in the right place for optimal marketing impact. When you hire Southerland Real Estate to market your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.

4. Negotiating

Successfully negotiating a real estate contract is more than a matter of luck or natural talent.  When you receive an offer having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price.  We are skilled negotiators who can help you get the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.  Rather than approaching negotiations from a winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from adversely impacting the deal.

5. Managing

While your home is on the market we will provide you regular status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course.  In order to keep tabs on your competition we setup a neighborhood alert system that will notify us as similar homes in your neighborhood come on the market, go under contract or sell.  Once your home goes under contract we use our sophisticated online transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.

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